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Brand Identity Systems

Learn to identify, develop, and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, you will develop the practical components to create a public-facing brand while exploring the role of visual metaphor and styling in creating its personality. Analysis of effective identity systems through written and video case studies from master designers will provide insight into the myriad approaches to creating a strong visual brand identity that stands out in the crowd. Prior knowledge of the Adobe Creative Suite is recommended.

Note: Access to a computer with the Adobe Creative Cloud installed is required. A free 7-day trial and monthly subscription are available at adobe.com/creativecloud.


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Introduction to Graphic Design
Course start date
Course end date
Class meeting time 6:00 - 9:00 p.m. CDT
Class meeting days Monday
Building and room Online
Course number 2458
Course instructor Kimberly Karen Viviano