Learn to identify, develop, and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, you will develop the practical components to create a public-facing brand while exploring the role of visual metaphor and styling in creating its personality. Analysis of effective identity systems through written and video case studies from master designers will provide insight into the myriad approaches to creating a strong visual brand identity that stands out in the crowd. Prior knowledge of the Adobe Creative Suite is recommended.
NOTE: Students in this course will be provided with an Adobe Creative Cloud License for the duration of the course. We recommend that you have a laptop that meets the minimum requirements for Adobe Creative Cloud.
No class will be held on November 25.
"I love the way that this course is structured to really build a brand from the bottom up. I had different expectations going in, but I feel strongly that this course helped me get out of my own way as a designer and also replicated some of the most important aspects a designer would face in a real-world environment with a client."
– Brand Identity Systems student, Fall 2020
|Course start date|
|Course end date|
|Class meeting time||6:00 PM - 9:00 PM|
|Class meeting days||Wednesday|
|Building and room||Online|