Continuing Studies staff members are available M–F, 8:30 – 4:30 CT at 312.629.6170 to answer your questions. You may also email us at We are here to help!

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Brand Identity Systems (Online)

Learn to identify, develop, and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, you will develop the practical components to create a public-facing brand while exploring the role of visual metaphor and styling in creating its personality. Analysis of effective identity systems through written and video case studies from master designers will provide insight into the myriad approaches to creating a strong visual brand identity that stands out in the crowd. Prior knowledge of the Adobe Creative Suite is recommended.

The deadline to enroll is Tuesday, January 30 at 1 p.m. CT.



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Course start date
Course end date
Class meeting time 6:00 PM - 9:00 PM
Class meeting days Thursday
Building and room Online
Course number 2337
Course instructor Tina Brown