Learn to identify, develop, and produce an integrated brand identity system that goes beyond the traditional logo. From rough sketches to final digital files, you will develop the practical components to create a public-facing brand while exploring the role of visual metaphor and styling in creating its personality. Analysis of effective identity systems through written and video case studies from master designers will provide insight into the myriad approaches to creating a strong visual brand identity that stands out.
Note: Prior knowledge of the Adobe Creative Suite is recommended. Introduction to Graphic Design is offered this fall on Thursday evenings or Sundays Online.
This class is taught by Mariana Norena Gutierrez.
Registration closes at noon on Wednesday, September 24th.
No class on Wednesday, November 26th.
| Course start date | |
| Course end date | |
| Class meeting time | 6:00 PM - 9:00 PM |
| Class meeting days | Wednesday |
| Building and room | |
| Course number | 2450 |
| Course instructor | Mariana Norena Gutierrez |