Visual Communication Design

This course covers the elements and principles of graphic design and provides students with the technical and conceptual tools to develop effective design strategies. Students expand their understanding of what surrounds them and learn how to look at and evaluate products, graphics, architecture, advertisements, and more. Class discussions challenge students to consider the world of design through a contemporary art lens, drawing upon the work of Saul Bass, Paul Rand, Paula Scher, and others. In addition to using traditional materials like sketchbooks, students use Adobe Illustrator, InDesign, and Photoshop, and output work using high-quality digital printers. Students can expect to create portfolio-quality works that explore symbols, logos, typography, layout, image and text integration, and sequential design. Basic computer experience required. SAIC provides computers with the appropriate software, but students are also encouraged to bring their own laptops with software from the Adobe Creative Suite, digital camera, and/or tablet for after-studio hours and homework.

2.0 College Credits
Full Tuition Cost: $3,332  
This cost does not reflect any potential Merit Scholarship or need-based financial aid the student may be awarded. Housing is an additional cost. 

This course has been rescheduled from June 15-26 to new dates of July 27-August 7.